On July 2, 1928, the Toronto Globe published a two-and-a-half-page spread about the hundreds of handsome new houses that the Price Brothers were building in the Beach. Fawning articles were accompanied by ad after ad placed by the company’s suppliers.
You can click on any of the pages to enlarge it.
PRICE BROS. BUILDING PROGRAM MEANS MUCH TO BEACH DISTRICT (p. 10)
SPLENDID NEW RESIDENTIAL SECTION AT BALMY BEACH (p. 11)
NEW RESIDENTIAL SECTION AT BEACH (p. 12)
A special thanks is due to Barb Myrvold of the Toronto Public Library for having these high-quality scans made.